Korean Air Ad

The above is part of a Korean Air ad that has been featured in The Straits Times recently. The tag line at the bottom of the ad reads, 'From departure to arrival, only dignified services for our dignified guests'. Kneeling on the floor to serve a drink is dignified? Really?

If I were seated cross-legged on a tatami mat at a restaurant and the waitress kneels to serve me my food, that's just the practical thing to do. But a stewardess kneeling to serve a drink? That's just demeaning!